Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (1995, Hardcover)

Myers and Rajeev BatraHardcover Be the first to write a review. Group Influence and Word-of-Mouth Advertising. My library Help Advanced Book Search. My Story, and others.

Signed out You have successfully signed out and will be required to sign back in should you need to download more mmyers. He has served as a branding consultant for firms in the Americas, Asia, Africa, and Europe. The Fifth Edition has been both updated, to include current research and The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.


David Venable Hardcover Cookbooks. To make the theories and research practically relevant, many Cases, Exercises, and Discussion Questions have been included in the book. Certified BuyerKolkata.

Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in managemejt packaging, such as an unprinted box or plastic bag. Harry Potter Years by J. Group Influence and Word-of-Mouth Advertising. He is a consultant to various firms and corporations. Accessories such as CD, codes, toys, may not be included.

Pearson offers special pricing when you package your text with other student resources. Save on Textbooks, Education Trending price is based on prices over last 90 days.

Spine creases, wear to binding and pages from reading. Pearson Education India Genre: No ratings or reviews yet.

Advertising Management, 4th Edition

We don’t recognize your username or password. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process. Read, highlight, and take notes, across web, tablet, and phone.


Has wear to the cover and pages.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove

David Eddings Hardcover Books. Contains some markings such as highlighting and writing. The book imparts simple, practical knowledge which makes advertising decision making less complex for the reader. See details for additional description.

May contain limited notes, underlining or highlighting that does affect the text. Global Marketing and Advertising. Ex-library with the usual stamps. It explains in detail various theories, plans and actions.

Advertising Management – Batra Myers & Aaker – Google Books

About this product Synopsis Appropriate for courses in Advertising Management. He has written over a articles and bqtra books. The book draws on and attempts to integrate three related disciplines: Find Rare Books Book Value.

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